Air Purifier Brand Mila Receives Investment from Vulcan Capital and Electrolux

By Heath Fellows.
Updated Jun 8, 2021

SAN FRANCISCO (PRWEB) June 08, 2021 - Mila, the company behind the smart air purifier quickly building a passionate community of air breathing connoisseurs, announced a strategic investment from Vulcan Capital, the venture arm of the late Paul Allen, Microsoft co-founder and philanthropist. This latest investment will help Mila fuel growth and build products that further health and well-being within the home.

The health of our homes is more important than ever, and this past year has only highlighted how little we know about it and the urgency of the work ahead, said Stuart Nagae, Director at Vulcan Capital. As a Mila customer myself, Ive seen what Mila can do to deliver a healthier quality of life, and I look forward to the impact we can make for families everywhere.

This investment comes on the heels of a record-setting crowdfunding campaign, where Mila raised more than $1.5 million in preorders. Since Milas first started landing in customer homes six months ago, Mila has helped consumers achieve more than 2.5 million hours of particulate-free air in their homes, with 86% of users reporting a better understanding of their homes air quality within the first week of use. Mila is now available in six markets (United States, Canada, Australia, Singapore, China and the United Kingdom) and has expanded its e-commerce footprint to include Amazon.com.

Were just getting started, and this investment will be used towards helping us fulfill triple-digit growth while continuing to expand our product portfolio in making every home a healthier one, said Grant Prigge, CEO and co-founder at Mila. Nothing is as essential as the air we breathe, yet most of us know less about whats in our home air than our morning bagels. At Mila were changing that.

Vulcan Capital joins global appliance maker, Electrolux, in investing in Milas vision of making healthier homes more accessible for all families. Since we began our partnership with Mila in 2019, weve witnessed Milas growth as an impressive innovator in providing clean air to families around the world in a more thoughtful and accessible way, said Gregoire Letort, Senior Vice President, Ownership Experience and Digital Solutions at Electrolux. We look forward to now also partnering with Vulcan Capital to reimagine what well-being in the home looks like.

About Mila:

Founded by three dads with the belief that every family deserves to breathe easy, Mila launched on Kickstarter in November 2019 and quickly became the most popular air purifier in crowdfunding history with more than $1.5 million in preorders. Mila sets itself apart by combining top-notch performance, design and technology, all at a price families can afford. To learn more about Mila, please visit http://www.milacares.com.