Branding Experts Share Tips on Building a Personal Brand for Entrepreneurs [DesignRush QuickSights]

By David Lemon.
Updated May 26, 2022

MIAMI (PRWEB) May 26, 2022 - A study by Havas reveals that 77% of consumers buy from brands that share similar values. Specifically, consumers look for meaningful content. That is why 58% of the content produced by the top 1,800 brands remains irrelevant to consumers. Therefore, brands need to improve their personal branding to engage consumers and boost ROI.

DesignRush, a B2B marketplace connecting businesses with agencies, leveraged its 13,000-agencies-strong network for quick insights or QuickSights on the tips for building a personal brand.

1) HAVE A CLEARLY DEFINED TARGET AUDIENCE

MannMark CEO Laurie Mann claims that to build a personal brand, entrepreneurs should have a clearly defined audience since it is the key to developing tailored content that drives engagement.

In order to succeed in todays highly competitive environment, its imperative to start by defining your target audience, said Mann. Research shows that targeted advertisements are, on average, almost twice as effective as non-targeted ads. When your target audience is clearly defined, every detail of your content can be perfectly tailored to engage your clients, leading to satisfied customers and overwhelmingly positive feedback.

2) OPTIMIZE YOUR WEBSITE FOR KEY ELEMENTS THAT COMMUNICATE THE BUSINESS PERSONALITY

According to Noemi Zambello, senior creative designer at The Brink Agency, optimizing the website for elements that enable creating a unique image can help entrepreneurs build a personal brand.

To build a personal brand, entrepreneurs should create a unique image for themselves, said Zambello. One way to achieve this is to optimize their websites by adding essential information about themselves such as interests, previous experiences and accomplishments, unique value proposition and a professional logo to define and reinforce their identity. This will help communicate the business personality and shape the consumers' perceptions of who they are.

3) SHARE VALUABLE CONTENT CONSISTENTLY ACROSS VARIOUS CHANNELS

In the opinion of James Dawson, branding specialist at JD Designs, entrepreneurs should focus on posting content that brings value to the audience while sharing it across various channels.

'Ensure that your message is consistently providing value to your audience, said Dawson. You will win their trust and loyalty by being generous in sharing your knowledge wisdom, and tips that focus on solving customer problems. Repurpose these valuable insights across social, blogs, infographics, etc.'

DesignRush released the May list of the best branding agencies that can help entrepreneurs communicate their unique identity and clear value to audiences.

1. Delatour Design Paris - delatourdesignparis.com Expertise: Branding, Packaging Design, Creative/Strategic Consulting and more

2. c\o - chackeloreilly.com Expertise: Brand Strategy, Copywriting, Creative Consulting and more

3. Plai Bro - plaiburo.com Expertise: Branding & Rebranding, Packaging Design, AR & VR Development and more

4. MannMark - mannmark.com Expertise: Public Relations, Graphic Design, Branding and more

5. Powerplant Creative - powerplant.com.ua Expertise: Brand Strategy, Branding, Packaging Design and more

6. 10Com - 10comwebdevelopment.com Expertise: Branding, Graphic Design, Web Design and more

7. Posta Studio - weareposta.com Expertise: Naming, Logo Design, Brand Messaging and more

8. Arfa Technologies - arfatechnologies.com Expertise: Corporate Identity, Logo Design, Packaging Design and more

9. The Brink Agency - thebrinkagency.com Expertise: Visual Design, Branding & Brand Book, Copywriting and more

10. JD Designs - jddesigns.co.uk Expertise: Branding, Web Design, Print Design and more

11. KERN Design Lab - kerndesignlab.com Expertise: Brand Strategy, Logo Design, Video Production and more

12. Henning, Inc. - henningproductdevelopment.com Expertise: Logo Design, Brand Identity, Packaging Design and more

13. BAKER - bkrdsn.com Expertise: Brand Strategy, Brand Identity, Package Design and more

14. Rocket Farm - rocket.farm Expertise: Brand Strategy, Rebranding, Collateral & Print and more

15. Logo Bigger - logobigger.ro Expertise: Naming, Logo Design, Stationery Design and more

Brands can explore the top branding agencies by location, size, average hourly rate and portfolio on DesignRush.

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