Moore secures data management and fulfillment contract with Belvoir Media Group

By Maria Kingston.
Updated May 18, 2023

WASHINGTON (PRWEB) May 18, 2023 - Moore, a leading constituent experience management company, is proud to announce that the company has been selected by Belvoir Media Group as data manager of record for its Health Division. The Belvoir Media Group relationship will be led by data strategists from AudienceFirst Media, a division of Moore, with SimioCloud by Moore as the technology infrastructure.

Belvoir Media Group is a leading provider of reader-focused digital content, high-quality magazines, newsletters and books. Their publications are produced in association with Harvard Medical School, Tufts University, Cleveland Clinic, Mount Sinai and UCLA. As the leader in data management and monetization solutions, Moore will develop data-driven audience segments to increase the data value in the marketplace and drive incremental revenue for Belvoir Media Group.

Belvoir Media Group is looking forward to working with Moore and their advanced data management capabilities to help us discover untapped revenue streams by monetizing our subscriber data, said Tom Canfield, vice president of Circulation/Partner. Our data consists of health-conscience audiences, and we believe Moore is the right partner to represent us in the marketplace.

Harnessing the power of SimioCloud, Moore will combine data from all health publications under one rental file to create the new and streamlined Health Subscriber Database. Demographic data will be applied, as well as audience propensity model scores, to ensure the best performance.

Moore provides unmatched expertise in creating successful data-driven integrated strategies for nonprofits, publishers, catalog, and retail clients across a wide range of verticals. As data representatives, Moores turnkey management, promotion and fulfillment services provide clients with expanded options to monetize their most valuable asset.

Moore is excited to be working alongside Belvoir Media Group to expand the reach and monetization of their data, said John Ernst, president of AudienceFirst Media, a division of Moore. We see the new Health Subscriber Database as highly desirable, and we look forward to representing it in the marketplace.

For more information on data services provided by Moore, visit wearemoore.com.

About Belvoir Media Group Addressing the need for reliable and responsible intelligence in todays information age, Belvoir Media Groups publications offer readers accessible, affordable, and above all, authoritative guidance on a broad range of interests and endeavors.

In conjunction with institutions, including Harvard Medical School, Cleveland Clinic, Tufts University and UCLA Medical Center, Belvoir delivers targeted health and wellness news and guidance to millions of readers each month. Through its many newsletters and magazines, as well as books, special reports, and online services, Belvoir brings a growing audience of health-conscious adults with timely and useful instruction and direction.

In addition, Belvoir Media Group serves a wide spectrum of active and involved readers whose interests range from flying and sailing to pet owning and organic living. Providing expert and unbiased insight, each Belvoir enthusiast publication and website is a trusted resource for a loyal and passionate readership.

With an informed understanding of its readers and a dynamic commitment to its partners, Belvoir Media Group offers each a culture of excellence, experience, and reward.

About Moore Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation led company of 5,000 people that is the largest marketing, data and fundraising company in North America serving the nonprofit industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth.