New Naylor Benchmarking Report Reveals a Member Engagement Evolution is Underway for Associations

By Reeves Simmons.
Updated Aug 29, 2022

MCLEAN, Va. (PRWEB) August 29, 2022 - Naylor Association Solutions, a leading provider of innovative association tools and services that strengthen member engagement and increase non-dues revenue, today unveiled the findings of its 2022 Association Benchmarking Report. The report analyzes survey data from hundreds of senior staff members at North American trade associations, professional societies and association management companies, providing an inside look at how associations are evolving in the areas of member engagement, communications, events, staffing and non-dues revenue. The survey was conducted in April 2022.

Our 11th annual Association Benchmarking Report has again underscored a number of promising signs and reveals how associations are changing their approach to meet the moment, said Alex DeBarr, CEO of Naylor Association Solutions. In the face of continued staffing challenges and financial resource constraints, associations are making progress in key areas of engagement and the generation of non-dues revenue, but they also recognize they are not at the level theyd like to be.

This years key findings include:

To download the full 2022 Association Benchmarking Report, click here.

About Naylor Naylor Association Solutions is devoted to building stronger associations. As strategic partners to professional and trade associations in the U.S. and Canada, Naylor offers a comprehensive set of innovative association tools and services that strengthen member engagement and increase non-dues revenue. Our offerings include member communications, management of live and online meetings and events, online career centers, association management software (AMS) and member data platform (MDP), full-service association management, and online learning. Naylors team supports its clients with unmatched depth and breadth of expertise and an innovative spirit in solving the unique challenges faced by associations. Naylor also delivers valuable insights through its customized client portals that provide real-time feedback and advanced analytics. Association Adviser, a Naylor publication, creates content and resources to further the knowledge of association professionals. Founded in 1969, today Naylor serves more than 1,600 associations across 80+ industries. Our headquarters are in McLean, Va. with additional offices in Alpharetta, Ga.; Gainesville, Fla.; Schaumburg, Ill.; Hunt Valley, Md.; and Winnipeg, Manitoba. For more information, visit https://www.naylor.com.