Bagel Dock Express

A MESSAGE FROM THE FOUNDERS 

Thank you for your interest in our franchise. As the founders, we share in your passion for a truly authentic NY-style bagel bakery and delicatessen. We are a fast-casual breakfast and lunch concept that takes pride in making all our bagels fresh every morning. Every breakfast and lunch sandwich is made to order, and all our delicious homemade cream cheese flavors are made on site!

We are the bagel aficionados, the morning people, the bakers who take pride in creating delicious meals from scratch. We aim to provide a safe and positive work environment for our employees and serve a purpose in our local community to put a smile on the face of every guest who walks in the door. We do this by providing
excellent customer service, a super clean environment, and food that is consistent, fresh, and cooked from scratch.

It is our goal to provide support and services to you with the highest level of honesty, integrity, and professionalism. Bagel Dock Express takes the relationship we form with our franchisees very seriously; it is the foundation of our success. Comprehensive training and ongoing support will keep you and your staff knowledgeable and competitive at start-up and beyond.

We are here to teach, train, and encourage you as you create a wonderful opportunity for yourself. So, it is with much enthusiasm that we say, you can experience the same excitement, fulfillment, and success we have when you become a part of our Bagel Dock Express family!

Sincerely yours,
Jesse Driscoll and Nazira Kubanychbek

OUR MISSION

Bagel Dock Express, at its roots, is a NY-style bagel shop and delicatessen offering a time-proven concept, product, and experience that will remind even the pickiest of bagel aficionados about their original NY bagel experience. When you enter a Bagel Dock Express store each morning, your senses will immediately experience the inviting
smell of freshly baked bagels and locally roasted coffee.

Every Bagel Dock Express location will make the dough and bake the bagels on-site daily, guaranteeing a culinary experience second to none. Bagel Dock Express cracks every egg to order, and makes all our delicious flavored cream cheese on-site, ensuring the perfect start to our customers’ mornings.

ABOUT OUR LOCATIONS

Bagel Dock Express locations range from 1,600-2,100 square feet. Regardless of size, Bagel Dock Express locations are culinary destination spots designed for success. The ideal locations are in a shopping center storefront, a traditional mall, or a main street setting. The food and the experience is the draw; Bagel Dock Express does not have a single-model approach to retain locations. Population, demographics, surrounding businesses, marketing, and word-of-mouth opportunities are all factors when selecting a Bagel Dock Express location. Bagel Dock Express has high standards in design and functionality for each location. However, we do recognize that each potential location must be analyzed on an individual basis and may vary slightly but stay within our guidelines.

UNTAPPED MARKET/ THE INDUSTRY

Bagel Dock Express is part of the breakfast restaurant industry. The global breakfast restaurant market size was valued at $29.43 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 6.8% from 2021 to 2028. Growing health concerns led to breakfast being touted as the most important meal of the day. This is leading to the huge adoption of breakfast by consumers.

The fast-casual restaurant market size was valued at $125.6 billion in 2019 and is expected to reach $209.1 billion by 2027, registering a CAGR of 10.6% from 2021 to 2027. The burger/sandwich segment led in terms of fast-casual restaurant market share in 2019 and is expected to maintain its dominance throughout the forecast period.

In fact, market analysis statistics instill confidence in those starting a restaurant business. In the next several years, as the lifestyles of almost every individual continue to change, the need for quality food service will tend to increase. Now more than ever, the time to open a restaurant business makes sense, especially now that transforming demographics support the growth and success of every business. Statistics prove that guests prefer to visit restaurants that are affordable, have an enjoyable ambiance, and serve good quality food.

MARKETING STRATEGY

With the increase in popularity of the casual dining restaurant segment, Bagel Dock Express has evolved its brand concept and positioning to better appeal to today’s discerning casual dining customers. Because we already have a successful foundation and loyal following, it has been relatively easy to improve our brand for broader appeal while staying faithful to our origins.

Since the day our affiliate opened the first location, we have always relied upon a community outreach and participation philosophy that customers understand as supportive of their personal lives and interests. Today, we are building on that legacy with even more focused programs to tie our customers into our brand.

Family, friends, neighbors, schools, employers, congregations, service and social groups, non-profits and associations, fan/booster clubs, and athletics all connect as groups with a shared, common interest in which the Bagel Dock Express brand can participate and be engaged. Opportunities for sponsorship of local sporting teams, donations to charity events, and participation in fundraisers for schools, religious organizations, and clubs are among the many marketing techniques that illustrate to a customer base what makes Bagel Dock Express unique and desirable.

Social media is a large component of the Bagel Dock Express marketing strategy. We gain active recommendations and reviews, as well as implied endorsements, when customers share and interact with us on social media outlets. Incentivizing customers to take photographs and post them on social media outlets, as well as participate in social media conversations about Bagel Dock Express, further expands our reach into the community.